Our subconscious minds fuel our creativity - inspiring visionary expressions through music, decor, style, food, etc.
But have we ever extended imaginative possibilities to home appliances?
Enter Samsung Bespoke. Appliances that complete your space because they’re everything you’ve wanted them to be, but couldn’t find anywhere else.
Enter a state of newfound excitement, awe, and relief.
This is the destination of your design dreams.
You created it.
A kitchen that honors your imagination.
A dry cleaners in your closet.
An office that nourishes those late-night brainstorms.
Bespoke makes it surprisingly real.
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Project: Campaign Concept, Visual Direction
Role: Creative Director
Skills: Creative Direction, Creative Strategy, Art Direction, Moodboard Direction, Design
Team: Chris Parker (Creative Director, Copy), Shannon Washington (ECD)
*Please note that assets are sourced, heavily edited and manipulated for mooboard purposes